Advertising rules
Standards that protect visitors, advertisers and the integrity of the BIDDOM map.
Required standards
- Confirmed paid profiles, logos, billboard creative and lorry creative publish automatically.
- Advertising must be accurate, lawful in the UK and suitable for a general audience.
- Paid positions are labelled Sponsored, Paid placement or Billboard advertiser.
Prohibited content
- Illegal goods or services, scams, misleading financial schemes, explicit adult material, hate or extremist promotion, harmful products, malware, impersonation and reported intellectual-property infringement are prohibited.
Enforcement
- BIDDOM may remove creative, hide a profile, suspend an account or pause bidding after publication while investigating a breach.
- Competitive titles refer only to platform position and must not be presented as independent proof that a business is the “best”.